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I'm a guy with a lot of ideas and I like to bounce those ideas off their team. They tweak my ideas, adjust the page or graphics, and it’s ready to go. In a good news/bad news scenario, the Web site proved almost too successful. I aggressively advertised a product on his site, garnered phenomenal national sales; however, the manufacturer thought that my low pricing was too aggressive and asked me to “tone down” my marketing because other dealers were complaining. I use that experience as an example of the power of the Internet as it relates to increased sales.
I'm always getting compliments about my Web site. Others comment about how easy it is to read and the prices are right on the same page. They don’t have to do a lot of ‘clicking around’ to find the information they want. My Web site generates more sales than any other marketing venue. I also use radio, the Yellow Pages, television and newspaper, but I’m cutting back on those. The Web is my best tool and gives me the most sales. - Gary Miller, Wana RV & Engine Center
